We have years of experience in the sale of all types of pedigree and commercial dairy cattle; for example we have been official auctioneers to the Western Holstein Club for almost 100 years. Our dairy department is a major part of our business; over the years we have invested considerable time and effort to develop our facilities so they are designed to ensure the animal’s welfare is priority with spacious penning, a herringbone parlour and modern handling facilities.
Cutting edge marketing skills using the latest technologies available to produce catalogues and advertising quickly and efficiently with the latest and most up-to-date information are amongst our strengths.
Our modern, purpose-built facilities at Beeston can handle up to 700 head per sale. Our weekly sales held each Thursday, now run as a joint venture with Hassall Brothers, offers the best selection of fresh calved cows and heifers together with in-calf and served heifers, maiden heifers and heifer calves, to be found anywhere in the U.K.
We have been renowned for successful sales of Pedigree and Commercial Holsteins, which make up the majority of each sale, but we also have regular consignments of all Coloured breeds, especially Dairy Shorthorn, Ayrshire and Jerseys, and Crossbred cattle.
The ‘Focus Milk’ brand has for many years featured top quality cattle from members of the Western Holstein Club, which have been highly sought after by pedigree and commercial producers for generations. Members of the Club continue to support the weekly Thursday sales strongly.
We are proud to be Official Auctioneers to Holstein UK, Dairy Shorthorn Society, Brown Swiss Cattle Society UK and Montbeliarde UK and we have various Sales throughout the year specialising in these and other coloured breeds.
Herd Dispersal and Reduction Sales are regularly held on farm or in our purpose-built facility at Beeston. We offer a complete service including the preparation of cattle, cataloguing and marketing.
We also provide independent Valuations for insurance and third party matters.
For directions to Beeston Castle Auction, please click here.